Japan takes action on overtourism

Australia Japan Research Centre

The systematic implementation of Japan’s Tourism Strategy by the Ministry of Land, Infrastructure, Transport and Tourism has positioned Japan as a global tourism hub, drawing millions of visitors annually to its cultural and natural landmarks.

The tourist influx into major centres like Tokyo, Osaka and Kyoto has intensified concentration of tourists and there are growing calls that there are just too many.

In response, the Sustainable Tourism Promotion Headquarters released a policy document Towards a Sustainable Tourism Developed Country in 2018. The guidelines propose four key measures for achieving sustainable tourism development — tourism destination management in tandem with local stakeholders, tourism destination management based on accurate and comprehensive information, promoting communication with local residents, and effective provision of information to visitors.

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